During one month of operation, although this game have many problems such as the street dance bug, PVP imbalance bug and the rumor of gay content and so on, this game can be considered as successfully. From the statics of game retailers and the original game platform, there are about 2,000,000 players purchase this game, and it makes SWTOR as the fastest renewal player growing online game.
In addition, the operation of this game also creates a number of extraordinary figures: 40% of the 2 million game clients are sold through original game platform; it has 1,700,000 active renewal players and there are at most one million players online at the same time at peak periods; the average daily online time of players are four hours.
The total online time of all players exceeds 239million hours, which equals to 332,000 months or 27000 years. All players killed more than 20 billion NPCs, and cost altogether 148 billion credits.
In the official answer session of telephone conference with EA CEO John Riccitiello, EA official staff revealed that there will be a larger update patch of SWTOR, which will be released in March. What’s more, it will add the market investment and expand it to the global markets. This game will be online in Australia on March and the marketing plan in Asia will be announced in the future.
Indeed, “Star Wars: The Old Republic” cost EA a lot money from its early stage of development till now, and people are also guessing how much profits EA could make from this game. If SWTOR has 500,000 players, they can earn back the cost; when the players number reaches 1 million, they can get certain profit; however, in fact, players number in still increasing continuously and it really brought very profitable return for EA.
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